Origin Story

Joel Malizia, Director of Development


Joel Malizia is one of the original co-creators of Et Cultura, serving as the Brand and Social Media Director since 2016. As co-founder of Pilot Moon Films, Joel has spent the past several years building a successful full service video production company that specializes in music festivals, music videos, television commercials and branding videos that works across the country.

With Pilot Moon Films, Joel has created video commercials with Keep Saint Petersburg Local and Safety Harbor Song Fest in recent years and has gained invaluable experience over the past three years as videographers/documentarians employed by SXSW ( South by Southwest) Festival.

Joel brings a unique perspective to our team with his love of film making/ storytelling, music and personal experience with large scale multi-faceted events.

Dave Allison, Director of Content


David Allison is one of the original co-creators of Et Cultura, serving as the Director of Content since 2016.

A veteran filmmaker and graphic designer who has worked on numerous projects including feature films and motion design work for the World Cup.

David has been in video and film production since 2000. He is a co-founder of Pilot Moon Films, a production company specializing in music videos, commercials, and marketing and mini-documentary videos for companies and organizations. He is also co-founder of Creative Bundle, a graphic design firm focusing on motion graphics for television and LED billboards.

David studied film and television at the University of North Texas before he went on to pursue film editing studies in Los Angeles, where he worked as assistant editor on several independent films.

With every project he takes on, David approaches it as a storyteller, not just a videographer. He seeks out the most natural way to convey the clients’ message in an emotional, cinematic style and will bring all this talent and eye for detail to the Et Cultura project.

Lea Umberger, Director of Brand and Social Media


Lea Umberger is one of the original co-creators of Et Cultura , serving as the Brand and Social Media Director since 2016.

Lea was the Managing Art Director at HSN for the past 6 years and has also maintained a Design Business for Film and Stage ( Lea Umberger Designs) of over 15 years. She received her MFA in Design for Stage and Film at NYU and has designed for film and theater all over the United States, but she has always had a home grown love for all things Florida after spending her formative years growing up in the St. Pete/Clearwater area.

She brings her extensive design and project management background to every project and can not wait to start collaborating with the City of St. Petersburg, filmmakers, musicians, artists and makers to help build Et Cultura and deliver a nationally recognized festival to the Sunshine City.

Colin Lyman, Co-Creator Et Cultura


Colin Lyman was the co-creator behind the original production concept of Et Cultura in 2016. He was responsible for the establishment of the film, multi-media art, makers, and music element of the festival.

During his time as General Manager and Event Coordinator of Green Bench Brewing Co., Colin had the opportunity to gain an intimate understanding of St. Petersburg’s cultural revolution. In getting to know the people behind the movement, he became passionate about bringing St. Petersburg’s eclectic community together to celebrate what makes it one of the preeminent cultural destinations in the Southeastern United States.

Along with community partners, Colin co-produced the following events and coordinated logistics for Et Cultura, 2016:Maker’s Village presented by Rosey Williams of the St. Petersburg Indie Market, Cultura graphic design exhibition with Hype Marketing Group, Heroes vs. Villains in Film & Literature art show with Black Amethyst Tattoo and Art Gallery, Carousel No. 6, an ongoing photography exhibition presented by Todd Bates of Orange Box Studio, The Florida Folk Scene Et Cultura stage with Mark Etherington and Roger Thomas, Projection Mapping with Pixel Rain and Molecular Media, Vintage Moto-Bazaar with Tai Swank of Ronin Vintage, Cardboard Castle art installation with Bloom Gallery, booking the Hip Abduction headliner band, street closure and coordination with municipal entities, and all site logistics for the Nov 18-20, 2016 event.

The Interactive, Et Kidtura and Main Sound Stage Branches, along with other aspects, were added to Et Cultura, 2016 by his partners, Lea Umberger and Joel Malizia and Dave Allison. Being passionate about traveling and experiencing global culture, Colin has taken great joy in seeing his home city of 12 years grow into a cultural destination worthy of the global stage.

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